Bilibili’s Global Push Has a Bluey Problem

Bilibili is starting to look beyond China. Recent reporting has described a renewed international app, plans for a more English-facing website, and hiring in markets including the US, Europe and Japan. Search Bilibili’s international site for Bluey, and a problem appears quickly: full-length episodes from across the show are easy to find on accounts that do not appear to belong to Bluey’s official rights holders.

We wanted to know whether this was a few stray uploads or something much bigger. So we built a checklist of Bluey’s first three seasons and checked Bilibili’s English-facing platform episode by episode.

Quick answer: In a 10 September 2026 check of Bilibili’s English-facing platform, we found apparently unofficial full-length uploads for 146 of Bluey’s 154 episodes across Seasons 1 to 3. That is about 95% of the show. The finding matters because Bilibili is pushing more seriously into international markets, while its own rules say users should not upload videos that infringe copyright.

Scope: This article covers Bilibili’s English-facing international platform and user-uploaded videos visible there. It is not an audit of Bilibili’s mainland China licensed catalogue, which may include separate official or licensed pages. “Apparently unofficial” here means we found no official Bluey, Disney, BBC Studios, ABC or Ludo account posting these full episodes, and the uploaders did not present studio branding that would mark them as rights holders. We have not received a rights-holder confirmation on each file.

Season	Confirmed present	Episodes on our list
Season 1 (2018–2019)	51	52
Season 2 (2020–2021)	46	52
Season 3 (2021–2024)	49	50
Total	146	154

Episode totals follow the common 52 / 52 / 50 split for Seasons 1–3. Specials such as The Sign are counted as part of Season 3 on this list, not as a fourth season.

The eight episodes we could not confirm by name were Backpackers (S1E36), Trains (S2E15), Army (S2E16), Fancy Restaurant (S2E17), The Show (S2E19), Tickle Crabs (S2E20), The Quiet Game (S2E37) and Ghostbasket (S3E48). Five of those sit in one Season 2 run, from episodes 15 to 20. That is a cluster, not a conclusion. We are not guessing why they are missing.

We found no official Bluey presence on the English-facing site

We searched Bilibili’s English-facing platform in several ways: episode title, season number, and terms such as “BBC,” “Ludo,” “official” and “ABC iview.” We did not find a clear official account for Bluey, Disney, BBC Studios, ABC or Ludo posting these full episodes there.

The full episodes we found came from a handful of unrelated accounts. Many work methodically through seasons, sometimes in the original English, sometimes dubbed into languages such as Tagalog, Latin American Spanish or Indonesian. The catalogue was concentrated, not scattered across hundreds of one-off users.

One small detail is worth clearing up. Some uploads carry a label saying “Repost is prohibited without the creator’s permission.” That does not appear to be Bilibili flagging the videos as officially owned. It is a standard uploader-side label. In this case it means an account that does not appear to own the rights to Bluey is asking other users not to copy its copy.

How we counted

We did not rely on a single search-result page. We pulled Bilibili’s own search results for “Bluey” as far as they would go, then checked the major uploaders’ channel histories directly. Where a title did not include an obvious season and episode number, we matched it against the episode’s plot and checked thumbnails by hand on a sample of results.

We also excluded bait. One upload claiming to be “Bluey Season 4 Episode 1” was not counted. There is no confirmed Season 4 episode with that title, and the result appeared to be using Bluey’s title card rather than presenting a real episode.

The copyright filter can work. That makes the live uploads more interesting.

The first theory was that Bilibili’s copyright detection simply was not catching Bluey. We ran a closed test of that idea.

On a fresh Bilibili account, we attempted to upload one seven-minute Season 1 episode. We attempted the same kind of upload to a fresh YouTube account for comparison. Neither file went public. We did not share, embed or promote either test video, and both attempts were discarded when the platforms blocked them.

YouTube matched the episode during its standard checks and blocked it globally before publishing. Bilibili rejected the upload before it went live as well, citing copyright in the video. Bilibili can identify at least some new Bluey uploads quickly.

That is what makes the existing catalogue notable. This does not look like a platform with no way to recognise Bluey. It looks like a platform where a new upload can be stopped at the door, while a large, findable back catalogue of apparently unofficial full episodes remains live.

Why this matters for families

This is not about blaming someone who searches for Bluey and clicks the first result. The show is spread across different official services depending on where you live. That confusion makes unofficial uploads look more normal than they should.

If you want the official route:

• Australia: ABC Kids, ABC iview and the ABC Kids app.
• United Kingdom: CBeebies and BBC iPlayer, with a large catalogue also on Disney+.
• Many other territories: Disney+.

The larger question is whether a platform expanding toward international audiences can keep full-length children’s TV from turning into a free-for-all in search results. Bluey is simply the example that makes the issue easy to see.

What we are not linking to

We are not publishing direct links to the 146 episode uploads. The point of this article is to document the scale of the issue, not create a guide for watching apparently unofficial copies.

We have kept an episode-by-episode record on file, including episode names, uploader names, visible links, languages where identifiable, and notes used to confirm matches. We can share that record with Bilibili or verified rights-holder representatives.

What Bilibili says in its own rules

Bilibili’s international publishing rules say users should not upload videos that infringe copyright or other intellectual property rights. The company also publishes an infringement-complaint process for rights holders, including an email address at legal-notice@bilibili.tv. That does not explain why these Bluey uploads are still findable. It does show that the platform already has rules on paper for this situation.

FAQ

Is Bluey officially on Bilibili?

This article is about Bilibili’s English-facing international platform. We did not find a clear official Bluey, Disney, BBC Studios, ABC or Ludo account posting these full episodes there. Bilibili’s mainland China platform may have separate licensed catalogue pages. How many Bluey episodes did you find?

In our 10 September 2026 check, we found apparently unofficial full-length uploads for 146 of 154 Bluey episodes across Seasons 1 to 3. Did you contact Bilibili or the rights holders?

Because that would turn this article into a viewing guide for full episodes that do not appear to come from official rights-holder accounts. Does Bilibili ban copyright-infringing uploads?

Bilibili’s own rules say users should not upload videos that infringe copyright, and the platform provides a complaint route for rights holders. In our closed test, a fresh upload of one Season 1 episode was blocked before it went live. Where should families watch Bluey?

ABC iview in Australia, BBC iPlayer and CBeebies in the UK, and Disney+ in many other countries. Availability still varies by territory.

Sources and notes

• The Next Web, Semafor and Engadget have reported on Bilibili’s renewed international app, English-language plans, and hiring across markets including the US, Europe and Japan.
• Bilibili community rules and publishing rules say users should not upload videos that infringe copyright or other rights.
• Bilibili’s infringement-complaint process tells rights holders to write to legal-notice@bilibili.tv.
• Bilibili episode availability was checked manually on the English-facing international platform on 10 September 2026. Direct episode-upload links are not published here.